Custom apparel or screen printed apparel is a highly effective and inexpensive means of advertising or showcasing a business, product or ideal. In fact, it is one of the most popular, effective, and functional promotional products available.

Although one of the most commonly customized articles of clothing is the good old t-shirt, your custom promotional apparel options are certainly not limited to it. Many companies offer custom screen printing, embroidery and monogramming of baseball caps, shorts, polos, robes, jackets and more.

For years, custom apparel has been a very popular and sought after giveaway product for any and every business. The companies that are really good at creating product awareness even pay people to advertise their product or company for them.

If you’re selecting custom apparel for a promotional giveaway product at a trade show or other event, here are a few things you can do to maximize the effectiveness of your marketing strategy:

1) Know who you are marketing to. Do whatever market research is necessary, because this is the most important ingredient to a successful marketing campaign of any type.

2) Choose the perfect custom clothing item to fit your market, brand and trade show or other event.

3) Develop a means to deliver your message or sales pitch to your target audience or collect market data during the distribution of your promotional products.

4) Remember to follow-up on the leads that you get. If you don’t, you might as well be donating these tshirts or sweatshirts to charity.

Here are a couple of suggestions for buying customized clothing for the newbie:

1) If you’re looking to utilize customized clothing to uniform your employees, be sure to choose comfortable, quality products which fit your business image and level of professionalism.

2) Consider buying in bulk to save money. Many custom clothing and screen printing businesses will charge a set-up fee but will offer large discounts for bulk orders. The savings for ordering in bulk can be quite substantial.

3) If you’re looking to be as cost effective as possible, be flexible about the style and color of the apparel you’re having customized. You may be able to save quite a bit of money by going with a simple white tshirt rather than a colored one. You might also consider a poly/cotton blend tshirt if cost is a big issue. Using a 50/50 cotton blend tshirt vs a 100% cotton product will dramatically reduce the price per unit.

4) Remember that larger sized apparel generally costs more. If your market is solely made of of individuals who wear a size XL there may not be much you can do, but if your market can be reached with children’s sizes this might save you some cash.

5) If you’re designing your own custom t shirts or the like, keep in mind that generally, the more colors you use and the more places on the garment that you choose to embroider, screen print, or otherwise customize, the more it adds to your bottom line.

6) Before committing to a design of your own custom apparel or custom shirts, seek the advice of a professional company which specializes in customizing and screen printing clothing and other promotional items. They can help you with each step, to be sure that the final item, be it an employee or team uniform, or a promotional t-shirt, will be a professional looking design of quality craftsmanship.

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Knights Apparel Inc. has named veteran apparel and home textiles industries executive Donnie Hodge President and Chief Operating Officer, it was announced by Chief Executive Officer Joseph Bozich. In his new post, Hodge will be responsible for running the day-to-day operations of the leading producer of licensed sports apparel. His direct reports will include the executives responsible for the company’s finance, operations, sourcing, merchandising, sales and human resources functions.

Hodge, who has over 35 years experience in operations, management, manufacturing, marketing and supply chain at apparel and home textiles manufacturers, was most recently the Chief Operating Officer of the Gerber Childrenswear division of Kellwood Company, where he helped orchestrate a re-engineering of the brand. His efforts over the past seven years drove the Greenville, S.C.-based Gerber to “Best-in-Class” metrics in the areas of sales growth, operating earnings growth, capital employed, inventory turns, SG&A and Burden costs, distribution, and price value positioning.

Prior to that, Hodge spent 19 years at J.P. Stevens and successor company West Point Stevens, Clemson, S.C., where he rose to become Senior Vice President-Strategic Planning and a member of the company’s Executive Strategy team. During that time, he helped turn the home textile division into the top performing group within the company, leading the effort to stabilize business processes and helping to direct the development of the Ralph Lauren Home Fashions line. Hodge began his career at Milliken and Co., Spartanburg, S.C., and held various management positions over a 10 year period there.
“We are excited about adding a key member to our executive management team with Donnie’s apparel industry experience, skill set, leadership qualities and track record of success,” said Bozich. “This is an important step as we build on the company’s already strong foundation to support our rapidly growing business. I look forward to working closely with Donnie to execute our strategies and continued growth plans.”
A resident of Landrum, S.C., Hodge holds a BA degree from Erskine College, Due West, S.C. Executive search firm DHR International assisted Knights Apparel in the placement of Hodge. About Knights Apparel Inc. Knights Apparel Inc. is a leading producer of licensed sports apparel for mass market retailers, mid-tier department stores, and sporting goods retailers. The company has licensing arrangements — many of many of which are exclusive — with major brands, colleges and universities, as well as numerous professional sports leagues and teams in North America, including the NHL and NBA.

Knights Apparel was acquired in 2004 by Milestone Partners, a private equity firm focused on the middle market. In 2005, Knights Apparel acquired Red Oak Sportswear, a College Station, Texas-based company that designs, imprints and markets collegiate licensed sports apparel and accessories to mass market retailers. The acquisition provided Knights with “direct-to-store” distribution capabilities and enhanced Knight’s position as the leading supplier of licensed sports apparel to the mass market. Following the acquisition, Knights became the largest supplier of collegiate sports apparel, according to the Collegiate Licensing Company.

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As Christmas season starts to roll, many retailers in the clothing industry are struggling with stocking inventory because of the credit crunch. Many of them cannot afford to stock existing and buy new inventories when sales are extremely slow. The tightening of the credit market makes a lot of small businesses, including those in the fashion accessories and apparel industry, struggle to survive. But Christmas is coming. There are still a lot of consumers ready to spend some bucks on buying Christmas presents. But this also means finding bargains on good quality merchandise, could it be in the regular stores or on the internet.

One would think that if you say I’m buying wholesale apparel or wholesale clothing at a wholesale distributor, it automatically means buying it at around 50% less than the retail price. Not necessarily. Most wholesalers are buying their inventories from direct importers. Therefore, prices are not really all that cheap for the retailers. Unless the clothing wholesale distributor buys in bulk of the same style, color and sizes which will mean spending tens of thousands if not hundreds of thousand dollars in acquiring these inventory, the wholesaler does not pay a deeply discounted price. When that happens, the wholesaler passes the burden to the retailer by a mark-up that most retailers can no longer afford. It’s a chain reaction. If the retailers bought it at a higher price, to recoup the cost and make some profit, the retailer would then be increasing price by the piece which will be hard for the consumer to buy. The consumer will then search out some other outlet that can offer more attractive prices than those of their favorite apparel store. In turn, not only did the inventory not move, the retailer, does not have the money to buy cheaper items to turn the business around.

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Monster Energy: up your energy quotient with these cool Offroad Apparel

If you live, eat and sleep biking action then you need to have Monster Energy’s hot range of classic Motocross Apparel such as sweatshirts. You can also check out the fine range of Motorcycle Accessories that Monster Energy has introduced. Their exclusive range of offroad gear is surely meant to thrill!

Cool sweatshirts

When it comes to cool sweatshirts nothing compares to Monster Energy’s collections. Take for example the Kawasaki Monster Sweatshirt. This fabulous Motorcycle Apparel has a beautiful black background and is accentuated with the classic bold green as found in most Monster Energy products. It even has a cute hood to go along with it! The striped Motocross Apparel sweatshirt is another classic addition to have in your wardrobe. Available in black with the classic Monster Energy logo on it these Motorcycle Jackets will surely make heads turn! The Crew Lifestyle Motorcycle Apparel sweatshirt is another prized possession. The sleeves are in white color while the rest of the Motocross Jersey is in classic black color. It has the Monster Energy symbol painted over. The Energy Race Offroad Apparel sweatshirt is another fine one. With black color and a white piping accentuating the sweatshirt this Motocross Apparel will make other riders jealous!

Riding Motocross Accessories

Monster Energy has a wide selection of Motorcycle Accessories that are meant to make heads turn! Their exclusive range of offroad gear includes adult caps, socks, tank or shroud decals, decal kits, beanies, pit boards, large sized decals as well as gloves. Their range of Motocross Helmets is truly astounding with plenty of design styles and color options to choose from.

Offroad Apparel for the rider in you!

Monster Energy has a wide selection of classic Motocross Gear that bring out the fashionista in you! Right from its exclusive pit shirts, to Motocross Apparel like stylish pants, to track Motorcycle Jackets to even fantastic tank tops for women – the range is comprehensive and exclusive. The range of Motorcycle Accessories is meant to cater to all riding enthusiasts who love to live up in style!

About Monster Energy

Excerpt from Wikipedia

Monster Energy (or simply known as Monster) is an American brand of energy drink manufactured by Monster Beverage Company Inc. of Corona, California, which is owned and operated by Hansen Beverage Company. Though Monster Energy is not widely advertised in the media it receives a large amount of recognition from its sponsorship of various sporting events.

In 2006, Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S.[1] and Cadbury-Bebidas, S.A. de C.V. in Mexico.[2] Hansen Natural Corporation has recently announced a distribution deal with PepsiCo Canada.[3]

Monster was one of the first energy drinks marketed in a 16 oz (473 ml) can, nearly twice the size of the typical 8.4 oz (252 ml) size of other energy drinks such as Red Bull, but for around the same price. It was first introduced in the 16 oz can in 2002. Later Monster Energy and Lo-Carb Monster were introduced in a 24 oz (710 ml) can in 2005.

Also in 2005, all of the original flavors (Monster, Lo-Carb, Khaos, and Assault) except Khaos were introduced in an 8.4 oz can. Since 2005, all four original flavors have been introduced in a 24 oz size, called “XXL” as a promotion for the Billabong XXL surfing competition, though the Mixxd flavor has subsequently appeared in this format without the XXL designation. It is available at most supermarkets and convenience stores in the U.S. and Canada.

The Coffee hybrid flavors released in 2007 are packaged in a 15 oz (443 ml) can.

In 2008, the original flavor along with a new flavor, “Heavy Metal”, were released in a 32 oz (947 ml) can. The original flavor is called “BFC” in this size, which stands for “Big Frickin’ Can”. They also introduced “Mega Monster”, a 24 oz size can with a resealable top similar to Jolt Cola’s “Battery bottles”, for the original and lo-carb flavors.

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